Introducing iPhone Pocket: a beautiful way to wear and carry iPhone
www.apple.com
ISSEY MIYAKE and Apple today unveiled iPhone Pocket, designed to fit any iPhone as well as all pocketable items.

"The design drew inspiration from the concept of “a piece of cloth”

  • brucethemoose@lemmy.worldEnglish
    123·
    4 months ago

    Inspired by the concept of “a piece of cloth,"

    Looks at URL.

    Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

    “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

    Looks at URL.

    When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…

    This can’t be real. Checks URL again.

    Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…

    iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

    …What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.

    • Blue_Morpho@lemmy.worldEnglish
      35·
      4 months ago

      “This can’t be real. Checks URL again.”

      Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”

    • brax@sh.itjust.worksEnglish
      13·
      4 months ago

      I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed

    • MrsDoyle@sh.itjust.worksEnglish
      6·
      4 months ago

      And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.

      I should start knitting these for Christmas gifts.

      • Flatfire@lemmy.caEnglish
        23·
        4 months ago

        I mean, they have done it. When I was looking at phones a few years back, it was genuinely a toss up between a Pixel 4a and an iPhone SE. If all you need it to be is a cameraphone, then both were good options.

        Even now, the iPhone 16e is a relatively inexpensive phone when considering its featureset, but I would prefer a “mini” or newer SE variant instead.

  • baggachipz@sh.itjust.worksOPEnglish
    69·
    4 months ago

    Personally, I’m saving up for the “Apple Stick and Bindle”, the nouveau-hobo accessory of the season.

  • ch00f@lemmy.worldEnglish
    57·
    4 months ago

    We’ve come full circle.

    Also, I wonder if this is some kind of scheme to park the “iPhone Pocket” name for a bit in case they want to make a phone called that in 10 years.

  • taiyang@lemmy.worldEnglish
    23·
    4 months ago

    Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

  • verdi@feddit.orgEnglish
    14·
    4 months ago

    How are we getting so dumb? Worst of all, notoriously dumb. A bit of “under the surface stupidity” is tolerable, however, we’re well beyond the rubicon of stupid.

    The boomers were on to something when they called us “darn idiots”.

  • ProfessorProteus@lemmy.worldEnglish
    12·
    4 months ago

    It’s pathetic that they couldn’t refused to offer more than a handful of colors for their “piece of cloth”. And “3D-knitted construction”? Fuck off.

    Also, that thing looks like a pickpocket’s wet dream.