Also, THC drinks are all over the US now and very popular. Most of my (young millennial) friends there barely drink alcohol and have swapped them with gummies and seltzers.
Plus with declining birthrates in developed countries there are probably fewer overall Gen Z people than older cohorts. So even if they drank at the same rate you could still expect the absolute amount of alcohol consumption to be lower.
Considering half of Gen Z isn’t even legal drinking age yet, this isn’t too surprising.
Also, THC drinks are all over the US now and very popular. Most of my (young millennial) friends there barely drink alcohol and have swapped them with gummies and seltzers.
Plus with declining birthrates in developed countries there are probably fewer overall Gen Z people than older cohorts. So even if they drank at the same rate you could still expect the absolute amount of alcohol consumption to be lower.