The reaction has been absurd, but their new logo was definitely awful.
How was it awful?
Could you tell me what the heck this yellow blob shape is supposed to be?
From a purely graphic design perspective, the classic logo is too busy and doesn’t scale well. The only thing it has going for it is the weirdness of the shape and the distinct color combination. It’s technically a really bad logo. You may not prefer the new logo but, technically, it’s a whole lot better. It’s far more adaptable to newer platforms while stilling being recognizable. Now, as far as being an effective representation of the brand and if that’s a corporate concern, I don’t know that I can comment on that.
In another post about this, someone posted a bunch of other fast food logos, and they all looked very much the same, especially in silhouette. They’re all just a same-y blend of mediocrity, whereas the existing logo was at least unique.
McDonald’s probably has the best and most distinctive logo out of anyone.
Who cares
The yellow blob is a pinto bean. :)
I thought it was some splooge.
The barrel ain’t just full of crackers
Yellow blob is obviously a speech bubble.
It’s somebody who sees the white guy and a barrel and said them two together.
I don’t know if you’re serious or not.
I’m not. I know nothing about this brand or culture lmao
Who gives a fuck? Let’s focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.
Jesus, we’re allowed to think about other things every so often, it doesn’t have to be US politics 24/7
I mean, the headline literally talks about conservative snowflakes, it’s kind of related
Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol
I’m more upset about Mr Pringle.
Lost not only his hair, but the twinkle in his eye, poor chap.
I just wish they didn’t try to gaslight humanity into believing there was never a cornucopia
It was fine, Jesus Christ
Thank god! Now can we get back to the important issues? How’s that WAR ON CHRISTMAS going?
The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.
We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.
November? I think you forgot to include September and October.
There are xmas decorations in stores right now. And it was very funny to hear the Halloween decorations making spooky noises at them. I hate this badly written episode of Star Trek!
I just want people to start complaining about “x-mas” again so I can explain very slowly what the Greek letter Chi is.
Good luck with that. The explaining part, I mean.
I’ve had xtians hound me on various forums for using their own abbreviation, LOL. Even after explaining it to them, they’d still get worked up into a poutrage, deny what I told them, which was obviously true, and, at least on Denver Post forums, run to the mods to try to get me banned and/or my posts taken down.
So the war on Christmas is odd on a theological and economic level. The secular (pagan?) Side is driven by corporations not the woke left. A fact often ignored by the evangelical right.
So what solution do they even want? A commercial with Jesus on the cross saying he thirts and having a Roman soldier pass him a chilled and refreshing coca cola?
Maybe a nativity where one of the wisemen is like and we got something for Joseph too and hand him a power saw?
Wtf
It started because Starbucks had a disposable cup without the words Christmas on it. It was a generic Holiday cup they used through Nov-early Jan. Suddenly we are under attack! Very stupid.
I’ve already fired my first salvo. By now I would have had at least three or four gifts already purchased and ready for the Christmas season. I haven’t even bothered. And I won’t. It’s going to be a lean Christmas and it’s going to hurt the capitalist assholes who are fucking up our country.
Was it really conservative backlash? I don’t think anyone liked it, lol.
Non-conservatives give a shit about cracker barrel?
I gotta meet up with the old people in my family somewhere. I’m not having them in my house are you crazy
Have you tried literally anywhere else? Every few years my wife convinces me to try it again and it’s always the worst. Are there really no local breakfast places around?
Some people out there are really reluctant to branch out and try anything different. There’s a million places around me selling the same food but better, but some people just want to go to cracker barrel.
Old people especially, but also some people with, for example, autism, ARFID, etc. can be really picky about where they’ll eat, and sometimes it’s just not worth the aggravation of trying to get them to try something new.
Hell, I have some friends who aren’t even particularly picky who can be reluctant to try out new places. Restaurants aren’t cheap, I can understand being reluctant to spend money on food you’re not sure you’re going to like.
Restaurants aren’t cheap, I can understand being reluctant to spend money on food you’re not sure you’re going to like.
That and sometimes you have to go to the same restaurant a few times until you find the dishes that are good there…
Fortunately, I’ve got a few good diners to choose from
I don’t know. I don’t eat there often, but pretty much everything they make is good. I can’t even think of another place that makes chicken and dumplings… For that style of food, I would always take a higher end one off restaurant in the Carolina. But for something ubiquitous, it is pretty much the only option, and it isn’t as expensive as Shatley Springs or something.
Honestly, I would have tried it again more recently if it weren’t for the fact that they don’t seem to have any interest in accommodating vegetarians at all. Also, I think a few of them closed in Denver area.
LOL, that’s been the only reason I’ve ever set foot in one. People who were very much older in my extended family liked the place…and so for whatever reason, I kind of thought of the place like Grange halls - something the older bunch have an affinity for, but I don’t quite understand how it fits into my life in the here and now. :/
I’m a Leftist Progressive living in North Carolina, and I like Cracker Barrel
I think I went there twice before they shut down here. I mean, it wasn’t AWFUL. I’d rather eat at a local place though.
https://www.pignpancake.com/our-story.html
Nope
Yes. It was.
Just from a design perspective, there was too much wasted space
I only learned about it when I saw headlines about the backlash that was costing them millions.
My first reaction after figuring out it was not the Onion was…are they still in business? I honestly didn’t know they were still operating. I looked on the map in the Denver area and the one I thought was in Littleton/Lakewood area either is a figment of my imagination, or they closed.
The general reaction may have been negative, but the conservatives went unhinged accusing the new logo of being “woke”
[Other Party]’s general population is totally upset about something [Our Party] thinks is good or even doesn’t give a fuck about!
We must be reactionary over the most trivial stupid shit and bicker and deflect from [List of Enormous Issues and Catastrophes], and create a new issue for everyone to point fingers about!
/s
Personally, I think it looks terrible and I’m a die-hard lefty/socialist/liberal whatever you wanna call me. I don’t eat there and don’t give a fuck about them, but this media attention over this “controversy” has pushed me to form an opinion on something I wouldn’t otherwise care about — and honestly if conservatives hate it, then fuck, I agree with them for once because it looks fuckin’ soulless and terrible lol.
I’ve never seen people freak out so hard over a LOGO change. Jesus, it’s not like they changed the typeface to Comic Sans or Papyrus or some shit!
Because everything in the United States has been turned into “us vs them” crap.
Bunch of snowflakes wanting their safe space
Nothing wrong with Comic Sans. It’s highly readable for many people.
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Jaguar cars: am I a joke to you?
Jaguar was less about the logo and more about that whole marketing campaign. It was like they were doing a cologne commercial and left out the car completely. The logo change was the least of it.
When we did finally see the car, it looked like an AI generated concept, not an actual car. :(
I’m not conservative in the slightest and I thought the redesign was completely ass.
Yes, but did you go unhinged calling it “woke”? The logo was a poor fit and I could get behind it, but so many MAGAs losing it over calling a lame logo “woke”…
“woke”
Yes
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The whole restaurant is complete ass.
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Just what we needed. Conservatives feeling even more empowered. Goddamnit.
Maybe this success will inspire them to redirect their attention from politics to corporate branding practices.
I wish they would target Netflix and their recent UI update next.
Why? You want the Washington Redskins back
I am so confused as to why anyone gives a fucking shit about this.
Complained about the redesign, isn’t Conservative How dare you insult me like this? I am an American and I will not stand for being called a Nazi.
Who gives a shit about a logo??? Companies can do whatever the hell they want with their logos so shut up about it and start asking: WHERE’S THE EPSTEIN FILES???
Huh. I guess crackers like representation too.
This was always the plan.
They only did the this to get their name in the news and get some people talking about them again to increase revenue.
The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.”
When someone uses the word ‘woke’ as an unironic insult, I’ll probably think it’s stupid, but at least I understand what they’re saying. Until now, that is. What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?
They had some lgbt hires and dei stuff a few years ago and the ceo and is a woman so the new logo is clearly the end result of all that woke (reading: anything not catering to straight white males) nonsense
Conservative backlash? Are we really putting all the apparent public distaste for the rebrand on the conservatives? I personally haven’t seen any conservatives or conservative-coded people complain at all; in fact, I thought the “outcry” (more like grumbling imo) was bipartisan and something that progressives and conservatives both disliked.
But again, I feel as though in a reaching effort to make conservatives look even worse than they already do, many democrats and associated talking heads are forcing this story that conservatives are so pissed about it.
I’m left as hell and voted for Harris so I hope that gives some perspective when I say that I also think the logo and overall brand look like tasteless, soulless corporate slop. It’s what all corps have done and will always do, simplify and dilute any individuality to appeal to the broadest possible market possible, and we shouldn’t applaud that.
IDGAF about Cracker Barrel and never eat there, and were it not for media pundits accusing conservatives of being pissed, I don’t think I ever would’ve known. That said, if it’s gonna be pushed in my face for brand awareness and marketing, then yea, it looks like shit and I want to eat there even less than before.
Congrats everyone, you’re falling for engagement bait and doing the advertising for Cracker Barrel for free.
Don’t you know there are only two opinions in the world? Conservative and Liberal. Everything is neatly sorted into those two opinions. All questions, physical items, debates, people, opinions, foods, roller coasters, pickles, etc. All of it is Either Conservative or Liberal. Democrat or Republican. Whig or …torry? I dont know. I mean, how could a rational human like fried chicken, grits, antiques, etching style line art, biscuits and old-fashioned candy without also hating Mexicans and hating killing babies?
Uh oh, someone didn’t read the article.
The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.”
and from the linked article that this is a follow up to:
The president’s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.
Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”
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