Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.

    • just_another_person@lemmy.world
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      17 days ago

      This is the defacto stance of advertising agencies doing horrible things.

      “OOHHHH, You mean you DIDN’T want ads on your coffee maker or vibrator??? Our bad. This was a technical error we will fix immediately!”

    • megopie@lemmy.blahaj.zone
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      17 days ago

      “Hey guys our sales are falling through the floor faster than Tesla, maybe we should rework our pricing and reconsider our policies towards buyers to move more volume and improve our imagine.”

      “ Uh… nah. How about instead, we put ads on the center console!”

  • darklamer@lemmy.dbzer0.com
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    17 days ago

    It’s kind of sweet that they write that you need at least RAM 1500 to get these ads in your truck, so that the solution simply is to install less RAM in your truck if you don’t want the ads. (I’ve never owned a truck so I don’t know how much RAM is normal, but 1500 sure sounds like a lot.)

  • CocaineShrimp@sh.itjust.works
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    17 days ago

    This is why I’m not going to buy RAM / Dodge / Chrysler/ Jeep / anything Stellantis owns, and this is why I’m not buying any new car with “smart” / “built-in” junk.

    I don’t know of any car that has an actually good head unit. Its either garbage because its a giant touch screen, making it super difficult to navigate without looking (that’s why all the controls in an airplane are different shapes and sizes), or its just a hub for you to run Android Auto / apples equivalent.

    Now ads? Ffs…

    • magic_smoke@lemmy.blahaj.zone
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      17 days ago

      My Honda civic 2012’s head unit firmware isn’t that bad.

      It tells your input source, volume, if your trunk is open, if your tires are fucked, and includes a hookup for a backup camera that only made it into other models, making it ezpz to retrofit.

      Could be a lot worse. Wouldn’t touch a modern one with a ten foot pole lmao.

      • krimson@lemmy.world
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        17 days ago

        “Front left tyre is fucked.” “Your fucking trunk is open.”

        Now that I would not mind having shown when starting the car.

        • magic_smoke@lemmy.blahaj.zone
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          16 days ago

          Actually the bastard won’t tell you what specific tire. Just that one of them has low air pressure.

          Kind of a dick move since there’s no way the computer can’t tell which tire it is when they’re four separate sensors.

  • aramis87@fedia.io
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    17 days ago

    Okay, cool. Hey, I’m now taking bets on how long until someone uses the ads to inject malware into a car or truck …

  • DonutsRMeh@lemmy.world
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    17 days ago

    And not even a fucking “don’t show again” option. Either “call” or “remind me later”. So there is no escape. Either take the ad in the ass or it’ll show up again. Fuck that

  • RunawayFixer@lemmy.world
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    17 days ago

    Apart from how insane it is to put obtrusive ads on a car dashboard, having to link your phone to your car and then call a phone number to opt out of touchscreen display ads is 🤯

    There is going to be a reason that they’ve set it up like that.

    • frostysauce@lemmy.world
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      16 days ago

      It wasn’t asking them to pair their phone to call the number to opt out, it was asking them to pair their phone so they could call the number to buy parts for their truck. You’d have to manually dial the number to opt out.

      • RunawayFixer@lemmy.world
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        16 days ago

        When calling that number, the caller will need somekind of proof that they are in control of the car that they are trying to opt out of ads. Afaik, the easiest way to accomplish that when requiring a phonecall, would be pairing phone and car. But obviously Stellantis is not going for easy with this setup, so this is purely speculation on my part.

  • restingboredface@sh.itjust.works
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    16 days ago

    GM was talking pretty publicly about doing this a couple years ago and there was a mild dust up over it. They also mentioned enthusiasm over the potential revenue to come from mining and selling driver data (which got them sued) . Last I heard about it was late 2023 or early 2024, so it seems their new data team.has been busy.

    Don kid yourselves though, if GM is doing it, everyone else is or will be.

  • Suavevillain@lemmy.world
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    16 days ago

    This is just terrible. Every aspect of life doesn’t need ads. I don’t care if it makes a company money or not.

    • KayLeadfoot@fedia.ioOP
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      17 days ago

      The Ram 1500 is the official car of “more than one, but not so many they take your license away” – both DUIs and beers before going to work.

  • SpoonyBard@lemmy.world
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    17 days ago

    Eventually someone is going to get the idea that hospitals should start installing chips and screens into the skin of newborns and it either displays ads or it only cost $150k to have it removed. Thanks for having your baby at our hospital. The ads help pay for our CEO’s 4th mansion.

  • Obinice@lemmy.world
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    17 days ago

    Good. I’ve seen those RAM vehicles, they’re all american “tiny penis wagons” as I like to call them. Ridiculously pointlessly gigantic vehicles, all the better for running down children and guzzling petrol.

    The tossers who drive those don’t deserve good things.

    • FireWire400@lemmy.world
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      17 days ago

      I mean yeah but yeah nah. I’m all for blaming the meatbags who buy this shit for fun but there are still enough people who buy entry-level RAMs as work trucks (might even be a good choice for all I know).

      Besides, if Stellantis is continuing to get away with it other brand might catch on… I can totally see VW or BMW pull this crap.

    • Sir_Kevin@lemmy.dbzer0.com
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      17 days ago

      I believe the Dodge Ram had the highest drunk driver rate for several years in a row (maybe still does). So yeah…

    • Meissnerscorpsucle@lemmy.world
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      16 days ago

      I find it realy hard to tow 20,000 pounds of hay or horses with a ford edge, so I have a 2500 6.7 and drive it only when towing. just because people dont live the same lifestyle as you and need the same gear as you does not invalidate their needs.

    • Mpatch@lemmy.world
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      17 days ago

      Huh it’s funny my 2011 3500 ram 6.7l fully loaded bed get about the same if not better fuel economy as my 2023 toyota highlander with a 2.4l 4cylinder. I think you just formed your opinion without much experience of shit that goes on around you and are just regurgitating things you have read online.