Just minutes before it was set to deliver its financial results for the first half of its 2025-26 fiscal year, Ubisoft mashed the brakes on the whole thing, postponing the release of its results to an unspecified future date. The company also requested that European exchange Euronext halt trading of the company’s shares and bonds from November 14 until the publication of its results.

  • CosmoNova@lemmy.world
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    14 days ago

    I‘m looking forward to next year when AAA studios will continue to disappoint even harder while indie games flourish and gain market share. Maybe the AI bubble pops too. One can only hope.

    • Katana314@lemmy.world
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      14 days ago

      On a pedestrian level, I’ve really liked the slow move from “SNES aesthetic” to “PS1/PS2 aesthetic”. My first console was an N64, so I guess I never had much nostalgia for the 8-bit days, and I feel like 3D gives a lot of opportunities for intelligent asset reuse to give a game lots of content.

      • crank0271@lemmy.world
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        13 days ago

        I see the points that you made to another commenter but SNES and Sega Genesis were 16-bit consoles. They were a dramatic improvement (and many games on them were the pinnacle as far as I’m concerned) over the 8-bit NES and Sega Master System. I’ll take well-designed 16-bit games over pretty much anything else.

    • Credibly_Human@lemmy.world
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      13 days ago

      You cheer this on, but what are the odds that saudi arabia buys them up?

      How many things do you want owned by the worst country bar none for human rights? (yes I am aware the US is racing to catch up, but is nowhere near as bad per capita).

      • Duamerthrax@lemmy.world
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        13 days ago

        I’m not sure how much I should care. I haven’t bought a Ubisoft game in decades anyway. They don’t make anything I need, so it’s not like it’s an inconvenience to boycott.

        • Credibly_Human@lemmy.world
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          13 days ago

          You don’t think the saudis having a great deal of control over the content your fellow countryman engages with has any effects you should care about?

          • Duamerthrax@lemmy.world
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            13 days ago

            You underestimate my level of cynicism at this point. You also underestimate my disrespect for the average gamer. If they’re not lapping up one form of propaganda, they’re lapping up another.

            • Credibly_Human@lemmy.world
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              13 days ago

              Absolutely the case, but we can’t throw nuance to the wind just because bad things will continue to happen. SA propaganda is definitely note worthily worse than many other forms.

              Whats more, I feel that gaming generally is more focused on trying to use marketting dark patterns to encourage spending than pushing any messages typically. This makes them, in my mind, even more vulnerable as they won’t even be expecting it as their viewpoints change over time.

            • Credibly_Human@lemmy.world
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              13 days ago

              Where did you read me saying it was their fault, or that I expected them to stop it?

              I said neither thing.

              All I am saying is it’s something to pay attention to, and its not good when media sources are bought by the saudis.

              Why keep this in mind? In case there is ever somewhere that does make this relevant. Like maybe it should be in the eyes of the public more such that its a political talking point so regulating agencies are less happy with letting companies be sold to SA.

              • FrostyTheDoo@lemmy.world
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                13 days ago

                You took a leap from someone being excited about a company they hate hypothetically being bought, down their throat because they’re not as worried as you are about the hypothetical odds of the buyer being Saudi Arabia, and what downstream effects that might have on American culture.

                It’s just a weird thing to press someone on

                • Credibly_Human@lemmy.world
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                  13 days ago

                  You took a leap from someone being excited about a company they hate hypothetically being bought, down their throat

                  I’m just going to stop you right there. You’re reading in a whole lot of malice into a pretty benign comment pointing out why someone might care in spite of not caring about their games.

                  and what downstream effects that might have on American culture.

                  I don’t believe any specific country was named in the context of that point. The USA was only brought up to preempt comments derailing the point of my comment by bringing it up.

        • Credibly_Human@lemmy.world
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          13 days ago

          That one Steam user will be hyped as fuck.

          Finally, a games company that praises the glory of the regime.

  • TemplaerDude@sh.itjust.works
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    13 days ago

    Ubisoft is a textbook example of what happens when you pin your companies revenue on a small handful of IPs and milk them to the absolute fucking limit. I like assassins creed, but I’ve played enough of them for the rest of my life. Make something new my dudes.

    • Hawk@lemmy.dbzer0.com
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      13 days ago

      They have so many great IPs that are just gathering dust or in development hell, yet they keep milking the same few games every year.

    • Potatar@lemmy.world
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      14 days ago

      Professional (as in they earn money, not skill level) Xers fuck everything up. (here, X is an arbitrary verb or a brand name)

      My anecdotes: Youtube was good before professional youtubers became a thing (systemic problem, people are not the issue but the environment which breeds them), now it’s attention economy and or one topic discussed for 50 minutes (a video explaining the same topic with the same intensity from 10 years ago is 2 minutes long)

      Gamers were problematic but harmless, professional gamers caused betting pandemic (sponsored content).

      Streamers were funny, professional streamers are sexy/deadly-sells-to-children.

      I liked it when people were sharing stuff online because they were bored, and not because they were hungry.

  • itkovian@lemmy.world
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    14 days ago

    This exactly what happens when you rely on rhetoric, instead of you know, making games that people like.

    • the_strange@feddit.org
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      14 days ago

      The most recent release is probably Anno 117 which came out yesterday. While decently looking it’s lacking features of the previous title (like coop mode and mod browser) with the promise they will be added later and is priced at around 60€ or 90€ if you want to gamble on the quality of the promised to be released DLC. They also relied on AI generated images in some of the assets used in the game instead of paying their artists. Optimisation for the game seems to be ok, but not great but it might be too early to judge that fully yet.

        • the_strange@feddit.org
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          14 days ago

          They tried to build a lot of hype around the game and get people to preorder. Maybe those numbers were (far) below expectations?

      • caut_R@lemmy.world
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        14 days ago

        I don‘t get why they’d cheap out on artists, a couple people drawing illustrations is surely not gonna balloon development cost - and arguably one of the easiest places to spot when it‘s AI slop. It‘s as if they think there must be gen AI stuff in the game somewhere or the game‘s worse or something.

        • the_strange@feddit.org
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          14 days ago

          If you look at the older titles, there’s so much love and passion that went into the artworks. 1404 is 16 years old and has aged incredibly well, because of the high quality of the work that went into it. This is missing in 117.

        • Klear@quokk.au
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          13 days ago

          No, sorry. Sometimes I don’t want to answer a question and just feel like being a smartass to hopefully get a chuckle from a handful of people.

          Xotic56 has you covered.

  • Bennyboybumberchums@lemmy.worldBanned from community
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    14 days ago

    All you had to do was make good and fun games. How do you fuck THAT up??? Especially when you were already doing it.

    And not to mention…

    “Hey guys, what can we make that people really want?”

    “I hear people all the time over the last decade asking for a new Splinter Cell game.”

    “Yeah, ok, Brad. We’ll call that plan B… Every year with this asshole. Does anyone have any REAL ideas???”

    Because fuck gamers, right, Ubi? Expedition 33 showed the world what current games makers can do when pricks in suits arent around to muddy the waters. The quicker UBI folds, and all that talent leaves to make something that they actually want to make the better.

    • BlameTheAntifa@lemmy.world
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      14 days ago

      They are also hellbent on infecting everything they touch with Denuvo malware. I haven’t bought anything of theirs in years for that reason alone.

      • Krudler@lemmy.world
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        14 days ago

        I have a lifetime boycott of all things Ubisoft for this very reason. I bought game after game after game from the late 90’s until early 2000’s. 100% of them were legal purchases and with the CD in the drive… "please insert CD " error

        Then I became the lead developer for gameloft.com and saw how completely incompetent the French leadership of the company is. Absolute morons to the highest levels.

        Never another penny shall be conveyed to Ubi from my holdings.

        edit: You wanna know what I’m talking about? Ok. They import the director from France. He does not speak English, he does not speak Quebecois, which is very different than Parisian French. He has no knowledge of the games industry whatsoever, but is a cherished family friend. He cannot communicate with anybody in written or verbal ways. He shows up for work at 10am and takes 2 hour coffee with other “leadership” and then lunch. Then he comes back from a 2 hour lunch, and him and come C-Level turnip laugh at his Billy Bass for 30 minutes. I am not making any of this up. This man installs a friend he met into the position of Executive Producer. The man’s previous experience was managing an Esso gas station. No embellishment. So I’m the Sr dev and I’m the fucking acting director, account manager, game designer, executive producer, producer, technical producer, project manager, director of production, developer, creative director, QA lead, every god damned thing just to get some corny-ass games produced.

        edit2: Laughing at a Billy Bass. A Billy. Bass. Singing. Fish. Laughing at it uproariously.

      • bitwolf@sh.itjust.works
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        13 days ago

        Oh wow you anger much less easily.

        I started boycotting when they started forcing uPlay even in Steam games.

    • brucethemoose@lemmy.world
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      14 days ago

      To be fair, they are too big.

      They just have too many employees and costs. The way they’re organized, they’re stuck with gigantic budget, milquetoast, broad appeal games just to attempt sales they need to break even, with all the inefficiency that comes at that team size… unless they fire a ton of people and split up the rest.


      My observation over the past decade is that “medium size” is the game dev sweet spot. Think Coffee Stain, Obsidian, and so on.

      • Bennyboybumberchums@lemmy.worldBanned from community
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        13 days ago

        Or “We’ve finally decided to listen to fans. We’re releasing a new Splinter Cell…addon for an always online single player game that no one likes…"

        Fans: “We get to play as Sam Fisher again? Awesome!”

        UBI:

    • A_Random_Idiot@lemmy.world
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      14 days ago

      All you had to do was make good and fun games. How do you fuck THAT up???

      By treating their paying customers like worthless trash/criminals/scum/pirates/etc. Which is what Ubisoft has spent the past 10 years doing.

    • carlossurf@lemmy.ca
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      14 days ago

      Nah fuck that if they make a new splinter cell game it would end up being open world with a cosmetic store

    • omarfw@lemmy.world
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      13 days ago

      Not only that but E33 showed people what ex-ubisoft devs could do when you actually let them be creative.

  • TankovayaDiviziya@lemmy.world
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    14 days ago

    The Ubisoft trading community are coping to justify holding on to their tanking investments. It’s a gambler doubling down on losing.

    Christ, how the mighty Ubisoft has fallen. They will go the way of EA and become a spyware company for the decadent Arab royals. I’m just crying that Ubisoft made some of my favourite games growing up and look what they have done to my boy-- a rotting zombie 🥲

    • MyNameIsAtticus@lemmy.world
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      14 days ago

      It’s disappointing. I’ve been going through some of their older catalog recently and it just has a lot more passion behind it i feel.

      AC Shadows felt like when i write an essay, where i get really motivated at the start, completely drop off and try to stuff the middle with as much as possible to reach the page count, then get motivated again at the end just to finish the conclusion. They always had their bugs, but lately it’s felt soulless.

      • TankovayaDiviziya@lemmy.world
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        14 days ago

        In the Ubisoft trading community that I mentioned, some folks blamed UbiSoft’s downfall for “being woke”. As if Ubisoft’s blind chasing of money, abandoning most of their IP, selling broke products, and last but not least an executive telling consumers to get used to not owning games are not bigger factors.

    • msage@programming.dev
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      14 days ago

      Ubisoft has been shit for a very long time.

      I still recoil from the memory of Far Cry 3 dropping in the middle of the game because thier launcher had an issue, three times in one hour. Which reset my progress. Uninstall, never bought shit from them again.

  • ohlaph@lemmy.world
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    13 days ago

    Man, they have had some really good IP over the years and somehow managed to ruin all of it.

    • JcbAzPx@lemmy.world
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      13 days ago

      That’s what you get when you don’t want to pay people for their work and try to keep teams together. The newbies aren’t going to care about the rich history of the games they’re banging out code for at 3 AM on a Saturday.

      • Hawk@lemmy.dbzer0.com
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        13 days ago

        Yeah, it happens to prevent a mass sell-off because of speculation.

        Even if the news is positive, postponing is enough to make people speculate, so it’s a valid reason to halt trading.

        Although I doubt it’s gonna be positive news for shareholders.

      • Kjell@lemmy.world
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        13 days ago

        It happens sometimes. Usually it is when there are rumors that will have a significant impact on the stock. In that case the stock can be halted until the company gives a statement about it. I’m not sure if it is the company can halt it, I think they can request it and provide information why it should be halted and then it is up to the stock exchange to determine. And the stock exchange has its own rules for when to halt the trade.

        I expect Ubisoft to update during the next week or perhaps already during the weekend and then the trading can continue.

    • M0oP0o@mander.xyz
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      14 days ago

      Oh it has, but the implications become clear when you look at the ones that did. Like evergrand…