This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Eh this needs to go in fuckai
EwTube underestimates a person’s primordial instinct to skip ads
firefox and uBlock Origin. I don’t see ads. Fuck Google and their AI.
Imagine …
THIS IS SP…
Insert unskippable ad here.
ARTA!
A guy I know started selling AI push notifications.
Your app signs up for his service, and he uses what’s essentially ChatGPT to find the best time slot to send you custom push notifications. That’s just his third party service working with limited data and system access.
Just imagine when Google and Apple start selling that as a service integrated to the OS.
Any product that advertises on YT is one I avoid
The actual ads I don’t have any strong feelings about, the ones sponsoring creators are the ones I look at sideways.
I think it’s funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone’s going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.
For YouTube, viewers aren’t the users, advertisers are.
It’s the same idiotic MBA reasoning that keeps bringing the popup back in some new form every few years. No, it wasn’t the technical implementation of the delivery mechanism we were upset about, you absolute fucking morons.
It’s always jarring loading a news site without ad blocking. The whole thing just seems cancerous, and that’s before you can even start reading the story.
I recently switched phones and forgot I didn’t have an adblocker installed yet. Clicked on an article and holy shit the modern mobile web is a toxic hellscape without it…
your phones also heats up, and then it gets slow. had to install adblockers to preserve the life of the phone batteries.
Yeah let’s just do an ad break during the most interesting part of EVERY video. Sounds amazing… not
Yes but… YouTube its maybe the One and only online service that have no competition so… They dont really care
Why can’t they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can’t they just follow that model
Enshittification
I would argue that this will be far more obnoxious than television commercials. YouTube already places ads directly in the midst of sentences or even words. At least television usually cut to commercial after the line was finished.
This will annoy me to the point of dropping YouTube altogether.
YouTube will put multiple ad breaks into a popular 8 min video. Which is why I use playtube and/or Firefox with ad block unless I’m too hungover to fully function
i tried unblocking my yt to support a creator, but the amount of ads is just too much.
Right when the guitar solo hits
I’ve been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.
I am used to listening to streams while walking, but I’ve been noticing the most annoying ads pop-up when I’m interested in something they are saying. This isn’t going to make me pay attention to those ads, it’s going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn’t even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.
LOL. Like every tech story from the US is about enshittification. too funny.
