This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
I would argue that this will be far more obnoxious than television commercials. YouTube already places ads directly in the midst of sentences or even words. At least television usually cut to commercial after the line was finished.
This will annoy me to the point of dropping YouTube altogether.
YouTube will put multiple ad breaks into a popular 8 min video. Which is why I use playtube and/or Firefox with ad block unless I’m too hungover to fully function
i tried unblocking my yt to support a creator, but the amount of ads is just too much.