I’m just surprised this hasn’t already happened already…

  • RobotToaster@mander.xyz
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    17 days ago

    Same reason Microsoft or Adobe do not stop piracy. They want to create friction that pushes people to pay, but if they fully blocked adblockers then it could create an impetus for a competitor to become popular.

  • DundasStation@lemmy.ca
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    17 days ago

    That would result in a mass exodus of their users and potentially result in their competitor popping up. Imagine the 2023 Reddit API controversy, but things going a lot worse for Reddit. Had Reddit taken a more extreme approach and made it entirely impossible to use any 3rd party apps instead of permitting workarounds for users to modify their apps, then they would’ve lost a lot of relevancy and would actually have suffered financially.

    The smart way to do this would be to slowly implement anti-user practices over a long period of time, and let your corporate bootlickers gaslight the rest of the users into thinking that everything is fine and that they’re only overreacting.

  • VibeSurgeon@piefed.social
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    16 days ago

    Well, you’d lose support for devices which can’t handle software DRM playback, old YouTube clients installed on things like TVs which no longer get updated, if you want to support things that only get Widevine L3 support (most devices) you’re not really going to move the needle since Widevine L3 had been broken since like forever, etc.

    The main thing YouTube would gain in practice from such a move would be to get DMCA as a legal tool to crack down on people ripping YouTube videos, but that’d require some very significant resources invested into driving Legal processes against average consumers ripping videos, and the return on investment for that is almost certainly abysmal.

    EDIT: I thought of two more reasons:

    • Given the enormous scale of YouTube’s transcoding pipeline, just adding in a DRM step into the mix will cost non-significant amounts of money
    • All old content will remain non-DRM, because a re-transcode of the full YouTube catalog would cost an impossible amount of money
  • slazer2au@lemmy.world
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    17 days ago

    Compatibility with older clients. It will also break some embedded videos on other sites too.

    • glimse@lemmy.world
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      17 days ago

      Vimeo is a video hosting platform but it isn’t anywhere near YouTube replacement. It would be such a massive shift in their business model that trying to make it one would result a second dead site

      There is no algorithm and search function, I don’t even think there’s a notification feature. Vimeo is mostly for artists to upload to and manually send the link

      • ace_garp@lemmy.world
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        17 days ago

        Things change, and full DRM would hasten that change. YT is a platform, they don’t own the content.

        • glimse@lemmy.world
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          17 days ago

          That doesn’t really have any impact on my point. They’re similar in a few ways but it’s like suggesting Wikipedia becomes an IMDB replacement, it would completely change the brand

  • ExLisperA
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    17 days ago

    Because they don’t care if people download it? 99% of users will still go to watch the video on youtube because it’s more convenient. I guess if they would stop ad-blockers first and then everyone who can’t stand ads left and started torrenting or something they might try that but for now it just doesn’t make sense.

  • SSTF@lemmy.world
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    17 days ago

    I already just use screen capture recording to take videos in my desktop playing YouTube on a browser. Could they even stop that?