cross-posted from: https://piefed.social/post/1087077
Warner Bros. Discovery Announces Post-Split Company Names, Executive Leadership Teams
Only the business consultants who recommended rebranding “HBO Max” to “HBO Max” (over the course of three years) could’ve come up with something so bold.
If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.
It was McKinsey both times, and they made over 100 million dollars on it (not kidding)
Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.
He might literally be the worst man in show business. Both in terms of human decency and business acumen.
Points to them for not calling Warner Bros. “Discovery” and Discovery “Warner Bros.”.
What will they think of next?
How many meetings were wasted on that
Merging the 2 companies is the best idea ever!
Splitting into 2 companies is the best idea ever!
Well, which is it?
It’s both. One is before the transfer of any and all debt/liability and the other is after.
They’re basically putting the profitable bits of both into Warner Bros and all the debt and legacy baggage from both into Discovery, so kinda both. It’s all a big shell game.
“I hate Discovery.”
“This isn’t the Star Trek show.”
“Oh… never mind.”
Hey, are we going to get the original Discovery channel back? Or any of the good ones from old cable? No? Oh well…
Damn, just lost a lot of money on my bets of “Warner Discovery” and “Brothers”.
“You have no idea of the physical toll that two mergers have on a company”
Ah, yes, I too remember AOL/Time-Warner…
“We Fucked It Up Corp.”
The people in charge are not smarter than you.
What’s in a name?
Apparently a whole lot
We’re at the point that any name recognition is worth serious coin
