Warner Bros. Discovery Announces Post-Split Company Names, Executive Leadership Teams
variety.com
Warner Bros. Discovery announced corporate names and senior leadership appointments for when the company separates into two separate entities.
  • ilinamorato@lemmy.worldEnglish
    61·
    1 month ago

    Only the business consultants who recommended rebranding “HBO Max” to “HBO Max” (over the course of three years) could’ve come up with something so bold.

    • darthelmet@lemmy.worldEnglish
      20·
      1 month ago

      If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.

    • slaacaa@lemmy.worldEnglish
      16·
      1 month ago

      It was McKinsey both times, and they made over 100 million dollars on it (not kidding)

      • ilinamorato@lemmy.worldEnglish
        8·
        1 month ago

        Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.

        He might literally be the worst man in show business. Both in terms of human decency and business acumen.