Well, at least we have a study to support the glaringly obvious problems with watermark requirements.
There is a solution, but y’all aren’t going to like it.
The solution is blockchain. Actually, it’s even worse, the solution is NFT’s.
Not the scammy, crypto bro, nonsense it has been used for; but the actual technology.
A cryptographically secure digital token that can track where something was made, where it’s being used, who has the rights to it, and ensures that it’s authentic and not some copy made with AI.
Unfortunately, thanks to crypto bros, the technology has become so tainted by scams that most people get upset just hearing the letters NFT, so adoption isn’t likely.
There are other privacy issues with having an indelible marker as to the origin and chain of custody of every digital artifact. And other non-privacy issues.
So the idea here is that my phone camera attaches a crypro token to the metadata of every photo it takes? (Or worse, embeds it into the image steganographically like printer dots.) Then if I send that photo to a friend in signal, that app attaches a token indicating the transfer? And so on?
If that’s a video of say, police murdering someone, maybe I don’t want a perfect trail pointing back to me just to prove I didnt deep fake it. And if that’s where we are, then every video of power being abused is going to “be fake” because no sane person would sacrifice their privacy, possibly their life, to “prove” a video isnt AI generated.
And those in power, the mainstream media say, aren’t going to demonstrate the crypto chain of custody on every video they show on the news. They’re going to show whatever they want, then say “its legit, trust us!” and most people will.
These are the fundamental issues with crypto that people actually don’t understand: too much of it is actually opt-in, it’s unclear to most people what’s actually proved or protected, and it doesn’t actually address or understsnd where trust, authority, and power actually come from.
You can have whatever token you want with all the metadata, licensing and ownership information you want…
…unless you plan on only seeing images in your own platform, nobody gives a shit, people will take screenshots and image files and share and use them however they want. There’s no world in which you load a full DRM plugin or do 4 different types of handshake with a full blockchain just to load a jpeg into a comment.
Sorry for blowing this on you, but fuck blockchain, fuck NFTs.
What we need is better understanding of cryptography.
PGP has solved this problems decades ago, and crypto has just borrowed some parts, but made it worse in every possible way and into incomprehensible depths.
Again, fuck crypto, fuck NFTs.
I should make a guide on how to use GPG.
The tech would have been great for bestowing ownership over the digital goods bought with microtransactions, but never would have gotten there since corpos have the rule of law under their thumb.
Are we gonna have to start using let’s encrypt as part of photography?!
Leica, Sony, Nikon, and Canon have backed an Adobe-created digital signature solution for authentication of photos directly in the camera, including metadata like time/date stamps. But that’s mainly for journalism and professional grade cameras, not the cell phones that 90+% of new images are created on.
This is not surprising because AI mimics plausible patterns in images, watermarks are mostly made with noise
