I don’t agree with the other person but the closest example that I could find would be OnePlus. They had no physical shops, used word of mouth (influencers), had good marketing (flagship killer), and were relatively cheap. They quickly rose the ranks and became a mainstream brand.
Tech geeks acting as multiplication factors are the people who brought Apple from obscurity to mainstream.
That was 40 years ago. Any more recent examples?
I don’t agree with the other person but the closest example that I could find would be OnePlus. They had no physical shops, used word of mouth (influencers), had good marketing (flagship killer), and were relatively cheap. They quickly rose the ranks and became a mainstream brand.