Honestly, if they cut the 40 mins of ads so it wasn’t nearly 4 hours for a 3 hour movie it’d be a good start.
3 hours is a long time to sit still and is complicated by the cinema insisting you buy their 1L “cup” of drink. They should bring back intermissions, gives them a reason to push the concessions stand more.
For a single uninterrupted sitting, 2 hours seems like a good length and any less than 1.5 hours isn’t worth it.
So the cinema can get more showings in and make more money or because the younger generation can’t pay attention?
And us older generation can’t hold our piss that long.
One of the best cinema experiences I’ve had in the last few years was going to a 10:30 am screening of The Brutalist, with an intermission and a head-up on how many ads and trailers were being shoved in before the show started.
RTFA, they talk about it. Yes, it’s so they can get more showings in… than one in an evening, which longer films force them to cut down to.
Yes.
And reduce the ads, including trailers.
“Keep it to 20 words or less!” – Saitama
Considering there’s often 30 minutes of advertising, perhaps they should cut that. Most of the cinema showings I’ve been too are lucky if there are 10 people in there. Cinema advertising made sense when we were growing up and the theatre was packed for weeks for a movie, but not anymore. Now it’s just 30 minutes of annoyance. But sure the movie runtime is the problem.
I guess it’s time to change the name of Fuddruckers.
