cross-posted from: https://lemmy.zip/post/50028199
Its wild that this is not The Onion or satire. Thats a press release on a corporate website.
Sweet fucking goddamn Jesus…
I am not choosing to live in an apartment, I have no choice in the matter.
This is literally such a tone deaf press release that I think I’m about to add them to my list of brands to avoid at all cost. Just out of spite
but do people really choose maxwell?
This is the first time on Not The Onion I’ve genuinely been flabbergasted that it really wasn’t from The Onion.
I guess they’ve calculated that people will react with similar incredulity and thus brands awareness, but still, wtf.
“Wait, NOT the onion?!”
–us
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Cracker
barrelpint.It’s in direct competition with The Bunny Ranch Cafe and others in the outskirts of Nevada.
You kids are so quirky! Wanting to live with 5 roommates in a 3 bedroom apartment so weird!
I read the article, it’s a publicity stunt
Exactly 🤣
designed to save coffee enthusiasts more than $1,000 annually
Trust, coffee enthusiasts were already not drinking this swill, and a tone deaf advertising campaign isn’t going to change that status quo.
No press is bad press, I suppose. Doesn’t make me want to buy their coffee.
It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or “12 month lease”, saving people from having to order coffee somewhere.
These canisters say Maxwell Apartment on the front face. This visual change seen in only this bundle is the actual rebranding.
No wonder my coffee tastes funny! I’ve been putting milk in it instead of filling it up with pandering! Thank God Kraft is here to remind us that they’re just like us poors. Although, if they really wanted to relate to their customers, they should rebrand as “Maxwell Lost my job Because I Couldn’t Afford to Replace a Flat Tire and now I Can’t Afford Rent”
It’s “Limited Time”?
The limited-time rebrand to Maxwell Apartment delivers the same delicious taste, aroma, quality and ingredients – in fact it’s all the same except the name. An extension of the brand’s “Good to the Last Drop” platform, Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it continues to emphasize its dedication to rich, consistent flavor people can count on while doubling down on offering the best value in coffee.
It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or “12 month lease”, saving people from having to order coffee somewhere.
I wonder what percentage of their underpaid employees hate them extra, now.
Maxwell Tent: just because you’re homeless, doesn’t mean you can’t enjoy great coffee. Well, it does, because this is swill not fit to rinse your drains with, but you know…
How much coke was required at that ad meeting to ignore "Maxwell Home"? 🤌🏼🤷🏼♂️
I’m more surprised that they are still in business at all. I haven’t heard of or seen their coffee in a long time.
