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fne8w2ah@lemmy.world to World News@lemmy.worldEnglish · 2 days ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

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Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

fne8w2ah@lemmy.world to World News@lemmy.worldEnglish · 2 days ago
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  • TheBronko@lemmy.world
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    2 days ago

    I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.

    • azimir@lemmy.ml
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      I’ve been trying the cheaper stuff. Some of it is great. Don’t be afraid to try the bottom shelf items these days.

      • obsidianfoxxy7870@lemmy.blahaj.zone
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        2 days ago

        Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.

        • Atherel@lemmy.dbzer0.com
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          Gilette once justified a price rise because of higher marketing costs… well they destroyed all their investment there with one statement.

      • cosmicrookie@lemmy.world
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        In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging

        • redjard@lemmy.dbzer0.com
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          2 days ago

          If there is less money involved, and no licensing moving to the us through tax havens, does it matter?

          • cosmicrookie@lemmy.world
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            1 day ago

            I think you replied this to the wrong comment?

    • Goldholz @lemmy.blahaj.zone
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      2 days ago

      I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!

    • falkerie71@sh.itjust.works
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      I tried out spezi when I travelled to Germany, it was weirdly nice.

      • samus12345@sh.itjust.works
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        2 days ago

        I miss it.

      • Goldholz @lemmy.blahaj.zone
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        2 days ago

        Paulaner or Riegele?

      • A_norny_mousse@feddit.org
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        2 days ago

        Didn’t know that was an actual brand; in my youth it was a colloquial name for a 50/50 mix of coke and orange lemonade. Another name was diesel.

        • Lupus@feddit.org
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          Diesel is beer and cola

          • A_norny_mousse@feddit.org
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            2 days ago

            Did not know that it could be that, too. Maybe my childhood’s Diesel was just an underage suitable version.

          • Tja@programming.dev
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            2 days ago

            Isn’t that a Negger? Or is it just with weissbier? For non German speakers: yes, it means what you think it means.

            Other common mixes:

            • Beer and lemonade: Radler (cyclist)
            • weissbier and lemonade: Russ’n (Russian)
            • A_norny_mousse@feddit.org
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              Only in Bavaria.

              (at least in the 3rd millenium)

              • Tja@programming.dev
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                2 days ago

                Is there anything else??!?

                • A_norny_mousse@feddit.org
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                  Spoken like a true Bavarian.

            • Goldholz @lemmy.blahaj.zone
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              2 days ago

              Nope

        • Goldholz @lemmy.blahaj.zone
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          It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version

    • BeatTakeshi@lemmy.world
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      2 days ago

      https://en.m.wikipedia.org/wiki/OpenCola_(drink)

  • Samuelwankenobi@sh.itjust.works
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    People are not going to fall for this everyone knows it’s American

  • Tja@programming.dev
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    Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.

    • Goldholz @lemmy.blahaj.zone
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      Alaska and Leikheim are my favorits <3 But nothing bests Riegele Spezi (the Original)

  • samus12345@sh.itjust.works
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    2 days ago

    “Come on, you guys used to love us!”

  • zockerr@lemmy.world
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    One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

    In light of this, this advertising campaign from coca cola feels like a desperate move to me.

    • ahornsirup@feddit.org
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      With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.

  • KiwiTB@lemmy.world
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    But owned in…

    • obsidianfoxxy7870@lemmy.blahaj.zone
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      This is exactly why this kind of marketing would never work for me. It’s why even if I lived in the EU, I would still refuse to use Google products because I don’t trust them, even if they’re technically bound by law to care more about protecting my data.

  • Mrkawfee@feddit.uk
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    I only buy Palestine Cola. It tastes much better and is a refreshing “fuck you” to genocide supporting Coca Cola and Pepsi

  • This is fine🔥🐶☕🔥@lemmy.world
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    Still a soda tho. 👎

    • Jajcus@sh.itjust.works
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      No one in Europe calls it that, though ;-)

      • 123@programming.dev
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        I get a chuckle every time people call it a “Cola drink”. In Spanish (LatAm) it means “butt drink” 👀

        • Tja@programming.dev
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          In spanish (Spain) it means tail drink, which most often a referring to the penis.

      • Tja@programming.dev
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        I do, when speaking English. Each language has its own word, of course: refrescos, Erfrischungsgetränke, napoje gazowane, etc.

      • This is fine🔥🐶☕🔥@lemmy.world
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        What’s it called there then? Carbonated sugar water?

        • MrScottyTay@sh.itjust.works
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          Fizzy drinks, pop.

          Soda is used to describe specifically soda water alone. At least in my experience

          Kind of like how cookies are a type of biscuit rather than the name used for all biscuits.

        • hakunawazo@lemmy.world
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          Limo?

        • troed@fedia.io
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          In Sweden our tasty sugar drinks are “saft” (uncarbonated) and “läsk” (carbonated).

          The word ending “-igt” is used to describe that something “is like”.

          “saftigt” means “mmm, juicy, good” “läskigt” means “scary”

        • Peppycito@sh.itjust.works
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          Booblenpuppen.

          • This is fine🔥🐶☕🔥@lemmy.world
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            2 days ago

            Hehe boob

  • vane@lemmy.world
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    All coca-cola brands https://www.coca-colahellenic.com/en/our-24-7-portfolio/brands-a-z

    • Goldholz @lemmy.blahaj.zone
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      Monster and JackDaniels also belong to them? Explains some stuff…

      • vane@lemmy.world
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        Depends where you live. This is one of their distribution company for Europe and 3rd in the world. You can read more about all their distribution companies here https://www.coca-colacompany.com/about-us/coca-cola-system

  • Luffy@lemmy.ml
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    Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?

  • piyuv@lemmy.world
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    Sinalco ftw

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