

What lies? What “dirty work?” They’re not giving the kids a script. The assignment is to either make an educational video about why young people shouldn’t use THC (do you not agree that minors shouldn’t use THC?), OR share a personal anecdote about how marijuana use has affected them or someone they know.
You say it sounds desperate, but to me it looks like a way to catch kids’ attention and get more young people thinking about this. Submit a skit, get a gift card, be engaged in the conversation. Maybe learn something new. What’s so exploitative about that?
Is it automatically “propaganda” to suggest that there’s anything unsafe about marijuana or that kids shouldn’t use it?
Possession and dissemination.
Also, the definition of “POSSESSING A SEXUAL PERFORMANCE BY A CHILD” under New York Penal Law § 263.16 specifies “any performance which includes sexual conduct by a child less than sixteen years of age.”
Yes, he hasn’t been convicted of anything, but the accusation is that he shared sexually explicit images of a child who was 15 or younger.