The more charismatic candidate wins almost every time. The parties and candidates already analyzed which issues will get them the votes, they have whole teams breaking down which positions poll the best in which county.
The actual result is based on which candidate voters would rather have a beer with. The elections are mostly decided by swing voters. Swing voters don’t have strong opinions on the issues which is why they are swing voters
Exactly - this is a pretty good overview of the idea and the research behind it. We’ve always wanted to believe that people are fundamentally rational beings but it just isn’t true lol.
The more charismatic candidate wins almost every time. The parties and candidates already analyzed which issues will get them the votes, they have whole teams breaking down which positions poll the best in which county.
The actual result is based on which candidate voters would rather have a beer with. The elections are mostly decided by swing voters. Swing voters don’t have strong opinions on the issues which is why they are swing voters
Exactly - this is a pretty good overview of the idea and the research behind it. We’ve always wanted to believe that people are fundamentally rational beings but it just isn’t true lol.
Sort of - but that view treats all communication as equal and valid, and it ain’t.