• RmDebArc_5@feddit.org
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    15 days ago

    Isn’t Nothing practically a Chinese brand with just the marketing department working in the UK?

    • JustEnoughDucks@feddit.nl
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      14 days ago

      Yes. It is a Chinese company with american investors with non-technical jobs in the UK to be able to claim “UK company” for marketing.

      Their electronics are designed only in China, the devices are programmed only in China, their software is developed in China their technical job postings are all in China for years, their CEO ran a previous Chinese owned brand (lying/misleading about the company back then too) and has worked in the Chinese phone industry for 15 years.

      Their CMF line and wearables lines are all ODM’ed through various Chinese companies (for those not aware, OEM is where something is designed by a company and manufactured by another where ODM is where everything is designed by another company and the branded company just gives requirements and some input, I worked previously for an ODM kind of company) and are generic widely-available hardware marked up for brand name recognition.

      Their marketing is in the UK, that’s about it.

    • SeductiveTortoise@piefed.social
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      15 days ago

      I had an RMA claim with nothing a few days ago and wow, did I hate it. They threw every stone they could find at me, and then managed to “forget” a part of the money they owed me.

      Which is a shame, because I really dig their design. But fuck them.

    • gruvn@sh.itjust.works
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      15 days ago

      The days of people preferring the US to China are over. I would buy Chinese tech over US tech any day.

      • SkunkWorkz@lemmy.world
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        14 days ago

        There is no phone that’s 100% Chinese or American tech anyway. Like RAM and storage comes from Korea, often the camera sensor from Japan, the lens is designed in Germany and the CPU is based on ARM’s architecture designs and ARM is from the UK.

    • whaleross@lemmy.world
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      14 days ago

      Here in Sweden they started with fishing for funding and making press about being a Swedish company. It worked and they got hype. Then they moved to some UK tax haven and now they are apparently based on London.

      I’m not very supportive of Nothing.

    • lauha@lemmy.world
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      15 days ago

      Nothing’s headquarters is in London so by definition it is a UK company.

          • jnod4@lemmy.ca
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            15 days ago

            Sure, but the real apple where the californian hq buys copyrights worth billions from is in Ireland, that’s why there’s no profit made in cupertino or any apple store in all of usa 🤡