I sat down in a high volume bakery in a German pedestrian zone recently only to find that the chicken sandwich I had picked out was really some kind of fake cardboard plant meat. I have nothing against that sort of thing and I’m open to trying new things, but they used some misleading terminology to make it sound like meat. I remember being irritated at the time and I’m glad the politicians have this issue in their sights. Having said that, I’m baffled this is important enough in contrast to the rest of world events to actually warrant attention and action.