Synology has backtracked on one of its most unpopular decisions in years. After seeing NAS sales plummet in 2025, the company has decided to lift restrictions that forced users to buy its own Synology hard drives.
They thought they were enough of a monopoly in the consumer and small business market that people wouldn’t have much choice. Management started believing their own marketing propaganda. They forgot that none of their product is unique.
They thought they were enough of a monopoly in the consumer and small business market that people wouldn’t have much choice. Management started believing their own marketing propaganda. They forgot that none of their product is unique.
This is what happens when csuite starts huffing marketing’s farts without anyone from CX in the room to explain how this was all gonna end.