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Hollywood stars are speaking out in protest after an “AI actress” named Tilly Norwood attracted agency interest.
Norwood is an entirely virtual creation owned by Xicoia, a talent studio attached to the AI production company Particle6.
Deadline reported yesterday that several Hollywood talent agents are interested in signing Norwood.
Current US law has been reluctant to allow copyright for AI generated works. At least until this industry throws gobs of cash at Congress and a motor coach at scotus.
So what’s to stop somebody from recreating “Tilly” for their own use?
Even if the AI output itself is public domain, you can trademark the characters involved and you can copyright the work that the output is a part of. This isn’t likely to be a big obstacle. If I generate an image of Mario, for example, the fine folks at Nintendo can still get on my case about it. And if I’m making a movie and the Mona Lisa comes into shot the movie remains my IP regardless.