Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
www.dw.com
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

  • TheAlbatross@lemmy.blahaj.zoneEnglish
    23·
    3 months ago

    Doesn’t Germany have a lot of small soda producers? I remember being gifted locally made Spezi while I was over there and it was amazing.

    • skepller@lemmy.worldOPEnglish
      18·
      3 months ago

      People usually talk a lot about Fritz Cola, I haven’t personally tasted it though.

    • cubism_pitta@lemmy.worldEnglish
      9·
      3 months ago

      Was just in Germany a couple of days ago.

      Ordered a Coke was asked “Coke or Coke Zero” was served a local cola.

      Wasn’t mad it was a good soda, I was just ordering soda the way I am used to :)

        • macniel@feddit.orgEnglish
          2·
          3 months ago

          I always preferred Pepsi over Coca Cola as it wasn’t so gosh damn sweet (I now drink fritz or afri cola though)

        • Valmond@lemmy.worldEnglish
          1·
          3 months ago

          Secret Sprite drinkers.

          I drink neither but pepsi is just cocacola with some battery acid.