We can do injection molding in the US, and probably for nearly the same price (as paid by the customer). The reason things like this are produced overseas is to maximize profit collected by the companies, and secondarily to skirt environmental laws (for even higher profits).
The tariffs are stupid, but the reason for so much of the current shit situation is naked greed and short-sighted profit chasing.
Yes in general, but it’s not really economical for Lego to stand up a manufacturing facility in every country they sell in. If their current factory produces enough parts to meet their needs it doesn’t make any sense to open new factories just to skirt tariffs. It wouldn’t be a problem in the first place if the tariffs weren’t ridiculously high. You can’t blame Lego for not wanting to saddle their customers with tariffs on something that’s free to people living in sane countries.
Lego already makes shit all over the world. Look at the back of one of the big kits and there’s a wildly long list of countries of manufacture.
They probably even make some parts here in the US.
The problem is they have tons of parts, and only one or two factories making any given part (other than really common ones maybe). They would have to duplicate each individual mold to have wholly state-side supply. That’s where it becomes impractical.
They would probably have to try to figure out what they were paying for each part from a different country of manufacture, and that would also be a nightmare.
The reason things like this are produced overseas is to maximize profit
No the reason is that Lego is an “overseas” company. From a country with much better regulation than USA on all counts, from environmental protection to workers rights.
But apart from that Lego has a huge factory in Virginia, so there absolutely is local production in USA.
Lego is manufactured in Denmark, with a super advanced fully-automated factory. They could build new factories in the US, but then it would be far away from their engineers and based in a country with a failing economy.
Heres a presentation from the Lego engineers that automate the computer systems:
Can we do it at the same price as China? The few times I’ve tried to do injection molding at scales of around 3000 units, it’s been much, much cheaper to do in China.
I want everything in the world to be made here because I’m important.
USA is not the world dude. It’s one single country among many and honestly often better ones. It used to be great(ish) and that’s the dream Americans live off.
things like this are produced overseas is to maximize profit collected by the companies, and secondarily to skirt environmental laws (for even higher profits).
Denmark is a hotbed of seedy corporate types getting rid off the backs of their plebe workers, then? There they go, circumventing their corrupts government’s environmental regs and wrecking waterways.
Denmark, one of the happiest countries on earth? A Nordic country in the EU, which itself is known for having lots of regs like employment and environmental obligations?
Your assertion just sounds completely absurd, even before we compare it to “at-will” work in a Red state. The only reason to keep it in Denmark is because of people, not profits.
We can do injection molding in the US, and probably for nearly the same price (as paid by the customer). The reason things like this are produced overseas is to maximize profit collected by the companies, and secondarily to skirt environmental laws (for even higher profits).
The tariffs are stupid, but the reason for so much of the current shit situation is naked greed and short-sighted profit chasing.
Yes in general, but it’s not really economical for Lego to stand up a manufacturing facility in every country they sell in. If their current factory produces enough parts to meet their needs it doesn’t make any sense to open new factories just to skirt tariffs. It wouldn’t be a problem in the first place if the tariffs weren’t ridiculously high. You can’t blame Lego for not wanting to saddle their customers with tariffs on something that’s free to people living in sane countries.
Lego already makes shit all over the world. Look at the back of one of the big kits and there’s a wildly long list of countries of manufacture.
They probably even make some parts here in the US.
The problem is they have tons of parts, and only one or two factories making any given part (other than really common ones maybe). They would have to duplicate each individual mold to have wholly state-side supply. That’s where it becomes impractical.
They would probably have to try to figure out what they were paying for each part from a different country of manufacture, and that would also be a nightmare.
It seems like they have 3 manufacturing regions:
https://brickhobbyist.com/where-are-lego-factories-located-with-video-tour/
Also pick a brick probably ships from a Danish warehouse, so it’s all manufactured in the EU.
I’m pretty sure that Danish shipping companies simply don’t want to deal with the new Trump bureaucracy.
The Danish postal service has stopped all shipments to the US:
https://www.postnord.dk/postnord-i-danmark/presse-og-medier/nyheder/2025/postnord-satter-midlertidigt-visse-forsendelser-af-varer-til-usa-og-puerto-rico-pa-pause/
No the reason is that Lego is an “overseas” company. From a country with much better regulation than USA on all counts, from environmental protection to workers rights.
But apart from that Lego has a huge factory in Virginia, so there absolutely is local production in USA.
https://www.tvsyd.dk/billund/lego-bygger-endnu-en-milliardfabrik
Lego has 7 factories in:
Danmark (Billund)
Hungary
Mexico
Shanghai
China
USA
Vietnam
So you could say almost 30% of their factories are in North America, and the majority of the factories with 4 out of 7 are in the “Western” world.
Edit:
Oh and production was moved overseas, but not away from USA, but on the contrary TO USA.
We “can”. But we end up with Mega Bloks, a product that adults and children alike can agree is objectively inferior to Lego.
while I fully agree with most of your entire comment, that really does not apply to lego
Lego is manufactured in Denmark, with a super advanced fully-automated factory. They could build new factories in the US, but then it would be far away from their engineers and based in a country with a failing economy.
Heres a presentation from the Lego engineers that automate the computer systems:
https://youtu.be/SmeekXGYuFU
Can we do it at the same price as China? The few times I’ve tried to do injection molding at scales of around 3000 units, it’s been much, much cheaper to do in China.
I want everything in the world to be made here because I’m important.
USA is not the world dude. It’s one single country among many and honestly often better ones. It used to be great(ish) and that’s the dream Americans live off.
Singular?
Denmark is a hotbed of seedy corporate types getting rid off the backs of their plebe workers, then? There they go, circumventing their corrupts government’s environmental regs and wrecking waterways.
Denmark, one of the happiest countries on earth? A Nordic country in the EU, which itself is known for having lots of regs like employment and environmental obligations?
Your assertion just sounds completely absurd, even before we compare it to “at-will” work in a Red state. The only reason to keep it in Denmark is because of people, not profits.