

People used to rent their televisions because the technology was too expensive to own outright. It’s weird that this business model is becoming viable again, and specifically for hardware that’s been in circulation for a while. I appreciate that Sony are just looking at ways to expand their player base, and i’d presume some of the economic drivers are out of their control, but I don’t think this should be encouraged or tolerated.

I wonder how much of this is the big bet that they placed on buying up Activision Blizzard (plus other studios) and not being able to show enough growth on Gamepass?
And now of course, with skyrocketing hardware costs, and the ripple effects of tariffs before that, even putting MS’s preoccupation with cloud services and AI to one side, the console business probably isn’t the money spinner it once was.