If they want to dump a bunch of money into branding a failing restaurant brand as “family friendly”, perhaps they’d be better off not using a name that has become a literal cultural symbol of the objectification of women. May their brand fade into the obscurity their values deserve.

Who remembers the Hooters episode of Undercover Boss? Where that manager made all the waitresses eat beans off of plates with their faces to see who goes home. And he doesn’t even get fired. The whole episode was uncomfortable.

I don’t think they’d ever be able to rebrand away what everybody thinks about them.

“Which isn’t exactly the kind of atmosphere that screams “Happy 9th birthday, Jimmy””

…but does scream “happy 14th birthday”…

Tiddies

If I was in charge of making the company “family-friendly” the first thing I’d do is change the name.

How dare they ruin my childhood like that