"People do have to understand that Hollywood is a reactive industry," producer Will Packer tells The Hollywood Reporter about the potential impact for the Halle Bailey-led film's box office result.
This looks like a Netflix-tier rom-com. The male lead is even famous for the Netflix show he starred in. Why do they think that people would pay $25+ to go see it in a theatre, when there are a plethora of alternatives they are already paying for? Not to mention that this one will hit streaming in a few weeks anyway.
Totally agree. I watch very few movies in theaters and even less romcoms, so I can’t say for sure how big the audience would be for this kind of thing, but I imagine this kind of framing is just them begging people who care about black creatives to see this movie. I’m not black, but it feels gross from the outside. It feels like they are weaponizing race here. I’m only tangentially familiar because of rainbow capitalism and that always felt hollow to me. Queer media worth engaging with never told me that queer creatives depended on me. The media spoke for itself. I don’t know how other communities feel about that kind of thing though. I will say I watched bridgerton and the actor is gorgeous, so that will probably draw the people that go for the attractive men. His performance in the show was a little camp, but I think it was meant to be somewhat. I’m interested in seeing what he brings to a movie.
This looks like a Netflix-tier rom-com. The male lead is even famous for the Netflix show he starred in. Why do they think that people would pay $25+ to go see it in a theatre, when there are a plethora of alternatives they are already paying for? Not to mention that this one will hit streaming in a few weeks anyway.
Totally agree. I watch very few movies in theaters and even less romcoms, so I can’t say for sure how big the audience would be for this kind of thing, but I imagine this kind of framing is just them begging people who care about black creatives to see this movie. I’m not black, but it feels gross from the outside. It feels like they are weaponizing race here. I’m only tangentially familiar because of rainbow capitalism and that always felt hollow to me. Queer media worth engaging with never told me that queer creatives depended on me. The media spoke for itself. I don’t know how other communities feel about that kind of thing though. I will say I watched bridgerton and the actor is gorgeous, so that will probably draw the people that go for the attractive men. His performance in the show was a little camp, but I think it was meant to be somewhat. I’m interested in seeing what he brings to a movie.