The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.


I got a free, going to be recycled, dell with 8gb of ram from work. I threw in an nvme and installed Linux. It’s not the lightest Linux install, but it is Arch, so definitely on the lighter side. I idle at under 1gb and under normal use don’t break 2. I do some coding which uses more but nothing super crazy. MacOS probably uses a little more ram, but it’s not Windows. I’d wager than the vast majority of people don’t come close to using all of that RAM, and power users are going to get hardware for the task, and this isn’t it.