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They want you to use “apps” even if said “apps” don’t need to be more than a website
That’s largely because the companies want to grab all of your telemetry data, which they can’t do in a browser. Putting it in an app allows them to gather whatever info they want, instead of being siloed inside of a browser.
Maybe, maybe not – but I’m discounting anything the UK government says on Internet-related issues, so long as they’re trying to insert encryption backdoors into everything. For all we know, this is just an attempt to blackmail Apple and Google over the encryption thing.