The author assesses both Tidal and Spotify to be no longer under European influence:

To be clear from the beginning, Spotify was founded in Sweden but now operates within financial structures that place it firmly inside the global Big Tech ecosystem.

Similarly, Tidal was founded in Norway, but it now holds a marginal European market share of less than 1% and is controlled by American capital.

Both now operate within financial and corporate structures that place them outside the European sphere of influence. The cultural and economic centre of gravity is no longer European for these companies.