Hey, RIM/Blackberry’s CEO went to mobile world Congress in 2010, 3 solid YEARS after the iPhone launched, was dominating and defining the smartphone world and said, “we feel touchscreen is not the future of mobile phones” and rolled out another hybrid touch/keyboard model like the 5 they already had
Blackberry was $150/share as of 2009 with the entire world in front of it. It’s now worth $3.59/share.
While also completely missing the boat on the potential of graphics cards and watching Nvidia and even AMD become massively more relevant in recent years.
Hey, RIM/Blackberry’s CEO went to mobile world Congress in 2010, 3 solid YEARS after the iPhone launched, was dominating and defining the smartphone world and said, “we feel touchscreen is not the future of mobile phones” and rolled out another hybrid touch/keyboard model like the 5 they already had
Blackberry was $150/share as of 2009 with the entire world in front of it. It’s now worth $3.59/share.
Intel thought the iPhone market was going to be too small so they didn’t agree to manufacture their CPUs
While also completely missing the boat on the potential of graphics cards and watching Nvidia and even AMD become massively more relevant in recent years.
I think he felt right, but at the same time Blackberry wasn’t properly marketed.
And maybe having a touchscreen option would be good enough.
https://us.macmillan.com/books/9781250096067/losingthesignal/