Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature. Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user's activity across other apps and websites for personalized advertising, as part of a feature named App Tracking Transparency.
The author of the article seems to be jumping through hoops to make Apple sound good and avoid mentioning the crux of the problem: users have to be informed of what tracking they’re agreeing to - or denying - and once someone gives/refuses consent you’re not allowed to keep badgering them about it, but because Apple’s prompt is so fucking vague and generic it fails at the ‘informed’ point, so the app has to ask again. Apple’s prompt isn’t about empowering users or respecting GDPR: it’s just an interruption that tried to manipulate users into thinking that Apple is on their side.