The challenge they are facing is a challenge that is going to keep cropping up:

AI isn’t very good for things that actually have to work the first time you use them.

Its fine for writing code or documents that you are going to review and correct. Its find at being a gatekeeper that deliberately fails to help anyone. But it really sucks for actually doing shit that your customers need doing.

Take your time, Apple. If I wanted good AI, I’d have gone with Pixel or Galaxy. I’m fine with my AI being dumb.