Publisher Nexon has now made a statement addressing the situation, saying the ads were submitted by users as part of a ‘TikTok Creative Challenge’, which TikTok describes as an “official creator monetization program that turns your creativity into cash by creating UGC-style ads for your favorite brands”.

“All submitted videos are verified through TikTok’s system to check copyright violations before they are approved as advertising content. However, we have become aware of cases where the circumstances surrounding the production of certain submitted videos appear inappropriate. Thus, we are conducting a thorough joint investigation with TikTok to determine the facts.

How could they not see this coming? Of course this will be gamed and abused. This is what happens when you fire your marketing department and outsource it to TikTok.