Should California retailers use your cellphone data to change prices?
calmatters.org
California lawmakers are backing a bill to ban using information like a cellphone’s battery life, model and geolocation data to set different prices

California lawmakers want to ban companies from using data about consumers’ devices like battery life, model and geolocation to set fluctuating prices. Proponents say such “surveillance pricing” is discriminatory.

  • paraphrand@lemmy.worldEnglish
    8·
    24 days ago

    Yup, and all they had to do was automate millions of A B tests to figure out it’s effective. They can tweak and tune based on all sorts of data points.