This whole post seems founded on the shaky assumption that all PC gamers would be on a roughly 3 year rebuild cycle anyway…

Not in my experience.

Even my most PC enthusiast friends would only ever have been upgrading every ~5 years anyway. That makes the ‘40% in 3 years’ an unexpectedly high number of upgraders.

My main PC rig is closer to ten years now, and no upgrade in sight. Cost of living with kids has made expensive hobbies untenable.

When it comes to making a stand, better late than never.

Don’t understand this. I dislike Apple in many ways, but MacOS is an objectively very solid operating system.

Completely fair